“Smotroff is one of those ‘rare birds’ in the marketing communications universe who understands consumer and professional technology, how to ‘sell’ it and, more times than not, how to use it. When he calls, I know he will have something interesting to tell or ask me about, be it a video game or a home theater system or a communications device. He knows what my editors are looking for and doesn’t waste my time. That level of focus plus his enthusiasm makes all the difference in the world to a writer. I began working with Mark in the mid-80s and look forward to working with him and his clients in the years ahead.’

David Elrich
Freelance Journalist